The American Cancer Society Has Issued New Breast Cancer Screening Guidelines - Breast Cancer Screening Recommendations

The breast cancer screening debate rages on

Up until now, the American Cancer Society has recommended that women have annual mammograms starting at age 40. But on Tuesday, the group issued new guidelines suggesting that women with an average risk of breast cancer start annual breast exams at the age of 45, and continue once a year until age 54. After that, breast-cancer screenings should be continued every other year, as long as you otherwise have a clean bill of health. So why the sudden change?

The modifications correlate to the rising evidence that mammography is not always accurate, especially in younger women, and the idea that breast cancer is not common enough in young age groups to make mammography worthwhile. In fact, it seems that premature breast screening can lead to false positive test results and unnecessary biopsies. As reported in the New York Times, Dr. Richard C. Wender, the ACS's chief cancer control officer, says the change in policy resulted from an in-depth review of the research data that the society regularly conducts in order to update screening guidelines. 

Some experts agree with the American Cancer Society, while others still believe that screening should be done earlier and more frequently. The controversy between various influential groups— including the National Comprehensive Cancer Network and the American College of Obstetricians and Gynecologists—has left many women confused, hoping that their doctors can help them figure out what makes the most sense for their personal circumstances. 

But while the new guidelines published in the Journal of the American Medical Association may seem like a big change, the cancer society did make sure to state that younger women should still "have the opportunity" to get tested, ultimately leaving the decision up to the individual. 

The ACS is also saying that it no longer recommends clinical breast exams (which involve doctors or nurses use their hands to feel for lumps), for women of any age who haven't experienced any symptoms of breast abnormality. According to the society, there was no evidence that the exams saved lives, but rather that they could result in false positives, leading to unnecessary tests.

According to the New York Times, the American College of Obstetricians and Gynecologists will be hosting a conference next January, along with the ACS, the NCCN, and others, to work toward coming up with a comprehensive set of screening guidelines.

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5 Desk-to-Date Beauty Hacks

Prep your complexion

When there's no time for touchups throughout the day, prep morning skin with Clinique Smart Custom-Repair Serum; two pumps of the targeted treatment hydrates and revives your complexion, while also smoothing, firming, and making your skin tone more even over time. 

Crank up the volume

Lift flat hair with this two-step desk side trick. Start with a blast of dry shampoo, like Rene Furterer Naturia Dry Shampoo. Besides absorbing excess oil, the tiny particles also adhere to strands for added fullness. For even more lift, switch your part to the other side for an instant root boost.

Walk the (tight)line

Evening events call for dramatic lashes, but applying another coat over morning mascara is a recipe for clumpy disaster. Instead of adding more, further emphasize your eyes with a fine-point eyeliner, like the Clinique Skinny Stick, to tightline both upper and lower lids. Swipe it directly along the water line, working it in between lashes. The effect is subtle but sultry, and the easiest way to fake a fresh face. 

Just add water

If there's no time to redo an entire face of makeup, spritz on a face mist, like Clinique Moisture Surge™ Face Spray Thirsty Skin Relief. The moisture helps any cake-y foundation or concealer absorb, and leaves skin with a dewy, freshly done finish.

Get red-y

Red lipstick is transformation in a tube; taking your look from day to night. But rather than choose any shade of the hue, opt for a true red, like Clinique Pop™ Lip Colour + Primer in Passion Pop, with an equal mix of blue and orange undertones, which flatters all skin tones. To keep pigment in place, apply one coat, then gently blot with a blotting paper. This removes excess oil and moisture that can interfere with the lipstick's adhesion, but won't remove any pigment. Top with another layer of color for maximum impact—and you're off.

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Affiliate Marketing Tutorial – Part 6 (Create A Landing Page)

If you have not done so, please read over Part 5 – Getting the Prospect into Your Funnel first.

Create A Landing Page

This is a page on your site which is designed to collect contact information from the visitor and nothing more.

On this landing page, you must have some kind of free gift offer to encourage visitors to subscribe in addition to your content.

This gift must be very closely related to your market niche.

For example, if you are promoting an online dating product, then you need to give away an online dating e-book, a special report or video series to encourage people to subscribe to your list.

On the page, one content option is to feature a list of bullet points highlighting the main advantages of the free gift on offer as well as your list subscription form.

Alternatively, it can be quicker, easier and more effective to publish a video on the landing page in which you explain the benefits of your free gift to the visitor ‘directly’ (through the medium of your web cam)

Okay, so you need a free gift to give away.

The first and most time-consuming thing to do is create the gift yourself from scratch. This is not something that I would usually recommend because if you have the ability to create your own product, you should consider selling it as your own product rather than giving it away.

On the other hand, if you are going to give your own original work away as a free gift, make sure that it contains plenty of affiliate links so that you will make money from it at some point.

The second option is to use PLR materials as the basis of your free gift.

The third and easiest option is to select a dozen or so niche targeted articles from a leading directory site like Ezine Articles. Write a page or two of introduction explaining that these are your favorite articles in the niche before pasting each article into the same Word document.

Try to find a nice looking cover graphic for your publication, add details of your site in the page footer and finally create a secure PDF document using a free online resource like PrimoPDF.

‘Hey Presto’, an hour’s work and no money spent for your own unique giveaway product.

Finally, set your auto responder account to automatically redirect anyone who subscribes to your list to the affiliate product offer page.

Yes, using landing pages in this way will lose a few affiliate product sales but in the long run, it will build your business which is ultimately more important and far more profitable.

Please Read Affiliate Marketing Tutorial – Part 7 (Reviewing Cheap Products)

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Affiliate Marketing Tutorial – Part 5 (Getting the Prospect into Your Funnel)

If you have not done so, please read over Part 4 – 5 Errors to prevent first.

Getting the Prospect into Your Funnel

One mistake that many affiliate marketing beginners make is to adopt a far too short term view of their business and marketing activities. Their primary concern is to generate a sale and therefore a commission payment without thinking much beyond these parameters.

This is a simple and understandable mistake to make. It is however also one that could have very serious implications for the profitability of your affiliate marketing efforts in the long-term.

Think of it this way and you quickly understand why.

Assuming that you’re promoting a Click bank information product, you already know that there are many products paying 50% or even 75% as a commission for every successful sale.

This therefore means that the original product creator is happy to receive only 25% after they have put in the work to create a product. This might seem crazy until you think about exactly why they are willing to do this.

You made a sale and landed a nice chunk of cash.

However, this is as far as your involvement with this particular customer is ever going to go. You will never hear or make a single cent from them ever again.

The product creator has the all-important customer contact information however.

He therefore has the ability to go back to them time after time to promote additional products and services. This will ultimately generate a very handsome long-term income for him, which is why he gives up the lion’s share of the initial commission.

You on the other hand have turned a prospect into a customer. This is good from a short-term income viewpoint.

On the other hand, it also means there is one less prospect in your business funnel and you therefore need to find a new one to replace them. In effect therefore, if you run your business this way, you are on a constant treadmill of finding a never-ending stream of new prospects.

Ultimately, you will run out of prospects or the energy to find them. At this point, your business inevitably starts to rundown.

This is not therefore the way to build business that is going to put increasing profits into your coffers for months or years.

What you must do is pull as many prospects as you can into your business system rather than feeding them to the original product creator. In this way, you build a long-term future for your affiliate marketing business.

There are a couple of ways you could do this, both of which focus on capturing the prospect contact information.

Please Read Affiliate Marketing Tutorial – Part 6 (Create A Landing Page)

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Affiliate Marketing Tutorial – Part 4 (5 Errors to prevent)

If you have not done so, please read over Part 3 – What things to Advertise first.

5 Errors to prevent:

There are numerous ‘hidden pitfalls’ related to internet affiliate marketing that lots of would-be prosperous affiliate marketers in no way notice.
Listed here are among the most typical errors which maintain online marketers back again.

1 -- Too many affiliate marketers concentrate all their initiatives upon advertising only one service or product. These people look for an item that they're totally persuaded is really a uncomplicated champion plus they maintain operating this with regard to days as well as several weeks even though a definite insufficient product sales obviously shows that their own preliminary presumption had been incorrect.
The truth is, you won't obtain item choice correct each time. Actually extremely affiliate marketers realize that of all the 10 strategies these people release, perhaps two or three can make cash. There can be an additional which breaks or cracks actually, however 5 or even 6 can make absolutely nothing.
In this instance, it's essential in order to decrease the actual losers because rapidly as possible to be able to place all your assets in to cranking in the successful strategies.
For this reason becoming expert as well as monitoring your own statistics is really crucially essential. The earlier you are able to decrease the actual losers as well as funnel your own assets in order to enhance your own successful strategies, the greater cash a person undoubtedly help to make. This is the way the actual extremely affiliate marketers increase their own earnings, and you ought to perform exactly the same.

2 -- Immediate connecting (i. at the. delivering potential customers straight to the initial item designers product sales page) is actually just about all perfectly when you're the newbie however it’s not really something that you ought to perform additional down the road other than using conditions.
On the other hand, you ought to be directed the majority of your own marketing supplies at the personal webpages. This particular allows you to develop a identifiable manufacturer of your, to produce a prospective client subscriber list and also to existing the type of expert picture for your potential customers that you need to depict.
Because advised, you need to stage the majority of your own marketing hyperlinks at the personal webpages, nevertheless there are specific circumstances exactly where immediate connecting will seem sensible.
For instance, if you wish to check a brand new advertising campaign, you may achieve this along with immediate connecting very first. Likewise, should you desired a brand new marketing campaign from the floor within dual fast period, immediate connecting is actually what you want.
Within these two instances, when the marketing campaign will go nowhere fast, you are able to decrease this without having leading to yourself an excessive amount of function. In the event that nevertheless it will take off, after that you can begin to build your personal webpages to consider optimum benefit of your own achievement.

3 -- In a scenario exactly where a person immediate connect to the initial web page, the actual WEB ADDRESS you utilize should appear expert. In addition, this should be cloaked too to safeguard your own profits through dishonest fee robbers.
One of the ways associated with fulfilling these two needs would be to give food to the actual immediate hyperlink via your personal website, making use of your WEB ADDRESS in order to hide ‘cloak the actual affiliate marketer hyperlink that you're utilizing.

4 -- Avoid subsequent what's viewed as the actual recognized knowledge all the time. The main reason which some thing gets recognized knowledge happens because most people are performing the same.
Not to mention, should you adhere to the actual group, it's much harder for you personally as well as your company to become a standout for the potential customers.
Don’t shed view to the fact that it's the internet marketers who can seal of approval their own character as well as personality on the company as well as how they cope with potential customers as well as clients that generate probably the most cash.
This really is for instance one of many explanations why you'll need your personal web sites. Via your personal website, you are able to seal of approval your own character in your company as well as marketplace this in a manner that allows you to ‘connect’ together with your potential customers as well as clients.
Like a easy instance, the self-hosted Word Press weblog allows you to submit movie supplies in your website. Movies tend to be naturally an even more immediate, individual and for that reason efficient conversation device compared to created phrases about the web page may actually end up being.
1 drawback associated with internet affiliate marketing is actually which simply because each and every affiliate marketer who's advertising item ABC offers a similar item to provide, you need to do whatever is essential in order to remain out of the filthy public.
Your website enables you to manufacturer your company as well as to become ‘real person’ along with who your own potential customers may connect instead of becoming yet another faceless internet marketer.

5 -- Inside a comparable problematic vein, a few marketplaces tend to be extremely aggressive.
This particular through description causes it to be tougher to have a person affiliate marketer to create profit these specific marketplaces. For instance, each time there's a large Online marketing item release, each and every ‘guru’ as well as their (or her) canine leaps onto it.
With this scenario, you will find 100s or even a large number of affiliate marketers just about all battling towards one another for that exact same bit of the actual cake.
Because of this, occasionally it seems sensible to prevent attempting to battle within marketplaces which are as well aggressive. You will find countless various marketplace markets exactly where there are many prepared purchasers, therefore it doesn’t usually seem sensible in order to combat the actual large canines within typically the most popular marketplaces.

Please Read Affiliate Marketing Tutorial – Part 5 (Getting the Prospect into Your Funnel)

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