If you have not done so, please read over Part 5
– Getting the Prospect into Your
Funnel first.
Create A Landing Page
This is a page on your site which is designed to
collect contact information from the visitor and nothing more.
On this landing page, you must have some kind of
free gift offer to encourage visitors to subscribe in addition to your content.
This gift must be very closely related to your
market niche.
For example, if you are promoting an online
dating product, then you need to give away an online dating e-book, a special
report or video series to encourage people
to subscribe to your list.
On the page, one content option is to feature a
list of bullet points highlighting the main advantages of the free gift on
offer as well as your list subscription form.
Alternatively, it can be quicker, easier and more
effective to publish a video on the landing
page in which you explain the benefits of your free gift to the visitor
‘directly’ (through the medium of your web cam)
Okay, so you need a free gift to give away.
The first and most time-consuming thing to do is
create the gift yourself from scratch. This is not something that I would
usually recommend because if you have the ability to create your own product,
you should consider selling it as your own product rather than giving it away.
On the other hand, if you are going to give your
own original work away as a free gift, make sure that it contains plenty of
affiliate links so that you will make money from it at some point.
The second option is to use PLR materials as the
basis of your free gift.
The third and easiest option is to select a dozen
or so niche targeted articles from a leading directory site like Ezine Articles.
Write a page or two of introduction explaining that these are your favorite
articles in the niche before pasting each article into the same Word document.
Try to find a nice looking cover graphic for your
publication, add details of your site in the page footer and finally create a
secure PDF document using a free online resource like PrimoPDF.
‘Hey Presto’, an hour’s work and no money spent
for your own unique giveaway product.
Finally, set your auto responder account to
automatically redirect anyone who subscribes to your list to the affiliate
product offer page.
Yes, using landing pages in this way will lose a
few affiliate product sales but in the long run, it will build your business
which is ultimately more important and far more profitable.
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