Affiliate Marketing Tutorial – Part 5 (Getting the Prospect into Your Funnel)

If you have not done so, please read over Part 4 – 5 Errors to prevent first.

Getting the Prospect into Your Funnel

One mistake that many affiliate marketing beginners make is to adopt a far too short term view of their business and marketing activities. Their primary concern is to generate a sale and therefore a commission payment without thinking much beyond these parameters.

This is a simple and understandable mistake to make. It is however also one that could have very serious implications for the profitability of your affiliate marketing efforts in the long-term.

Think of it this way and you quickly understand why.

Assuming that you’re promoting a Click bank information product, you already know that there are many products paying 50% or even 75% as a commission for every successful sale.

This therefore means that the original product creator is happy to receive only 25% after they have put in the work to create a product. This might seem crazy until you think about exactly why they are willing to do this.

You made a sale and landed a nice chunk of cash.

However, this is as far as your involvement with this particular customer is ever going to go. You will never hear or make a single cent from them ever again.

The product creator has the all-important customer contact information however.

He therefore has the ability to go back to them time after time to promote additional products and services. This will ultimately generate a very handsome long-term income for him, which is why he gives up the lion’s share of the initial commission.

You on the other hand have turned a prospect into a customer. This is good from a short-term income viewpoint.

On the other hand, it also means there is one less prospect in your business funnel and you therefore need to find a new one to replace them. In effect therefore, if you run your business this way, you are on a constant treadmill of finding a never-ending stream of new prospects.

Ultimately, you will run out of prospects or the energy to find them. At this point, your business inevitably starts to rundown.

This is not therefore the way to build business that is going to put increasing profits into your coffers for months or years.

What you must do is pull as many prospects as you can into your business system rather than feeding them to the original product creator. In this way, you build a long-term future for your affiliate marketing business.

There are a couple of ways you could do this, both of which focus on capturing the prospect contact information.

Please Read Affiliate Marketing Tutorial – Part 6 (Create A Landing Page)